NORMA
modular branding
goes beyond paper
One of the first spots to serve fresh, handmade pasta. Named by famous italian pasta. Inspired by Sicilian street art. We designed modular graphics mixed with colorful murals. That became recognizable amongs other pasta places.
Scope of work:
RESEARCH
VISUAL STRATEGY
VISUAL IDENTITY
Logo
Key Visual
Graphic elements
Animations
Slogan
IMPLEMENTATION
Menu
Signage
Uniforms
Other prints
INTERIOR
Murals
floor decoration
SOCIAL MEDIA – templates
Technical preparation
Brand Manual
Started with a floor, stayed for longer.
We were asked to start our branding proces with a floor. Then worked our way through mural and interior application of graphic elements, to signage, menus, uniforms, etc.
A modular approach allowed us to build a distinctive visual language while still leaving room for experimentation and play.
packaging
Due to it’s location on a subrubs of Cracow – delivery and the packaging was important.
Animation added life to the mix.
All that finished with a clean website design.
CREDITS:
Creative & Art direction – Paulina Suchińska
Design team – Paulina Suchińska, Dawid Prząda
Logo design – Dawid Prząda
Mural execution – Marcin Nawrocki
Animation – Katarzyna Klebert
Concept & Marketing – Kati Płachecka
Interior design – Grycaj Design
Photos – Mood Authors
