BUKA
UNUSUAL BAKERY
making gluten
great again
In the era of gluten free, lacto free, sugar free and basically pleasure free food. We were designing a place for food hedonists. Full of gluten, milk, sugar, and full of fun.
Scope of work:
RESEARCH
VISUAL STRATEGY
VISUAL IDENTITY
-> Logo
-> Key Visual
-> Brand hero
-> Animations
-> Illustrations
IMPLEMENTATION
-> Signage
-> Mural
-> Menu & Printed materials
-> Website
-> Social Media Templates
-> Brand Manual
In Thailand BUKA means „open”. We wanted to create a space that is as friendly and open for everyone as it’s owners.
Buka is a tiny bun and roll bakery in Kraków — a place for everyone: hedonists, gluten lovers, food eaters, etc. For the logo, we made pretty obvious association – rising dough. We paired it with a bit less obvious hero.
We created Bun-like brand hero to make brand relatable and easy to digest… unlike gluten ;). Buka is often in Gluten coma, barely awake, she sleeps, she weeps, she gets excited. She is alive.
We draw many Bukas, made sumplementing illustations and animations. We used this character to narrate social media, website, to create signage, stickers and flyers.
hello@widok.studio
