PAESE
MINERALS
fun but elevated
Mineral-based makeup has long lived in a world of earthy tones, quiet minimalism and natural simplicity. We challenged that — creating something playful for the younger audinece, while keeping it elevated.
Scope of Work:
RESEARCH
VISUAL IDENTYFICATION
-> Logo
-> Key Visual
-> Color Palette
-> Illustrations
PACKAGING
-> product branding
-> packaging
-> pr boxes
POINT OF SALES
COMMUNICATION
-> social media graphics
-> posters & flyers
WEBSITE
-> design
-> implementation
Our team drew inspiration from various esoteric references and shapes of gemstone cuts, which we incorporated into the design of the product packaging and marketing materials.
HYDRATING
& NOURISHING
OIL PRIMERS
CREDITS:
Art direction – Dawid Prząda
Design team – Ewa Jakubowska, Paulina Suchińska
Photos – Paulina Manterys, Ania Zarzycka
like it? get in touch!
hello@widok.studio
hello@widok.studio