Coffee
Preachers
Brewing coffee
made simple
Knowledge about speciality coffee was always hard to get. Alternative brewing methods and grinding was guarded like magic spells. That’s why Coffee Preachers brand was created – to make it easier — accessible, simple and easy to learn from.
SCOPE OF WORK
Research
-> Niche evaluation
Visual strategy
Visual identity
-> Logo
-> Key Visual
-> Graphic elements
-> Illustrations
Implementation
-> E-book editorial
-> Book design
-> Handy Cards
-> Merch & Gadgets
-> Set of Illustration
-> E-commerce adjustment
Our goal was to create simple, easy to learn and easy to access materials for coffee drinkers, who wants to make their own cup of V60 at home.
We were drawn to create materials that are on the verge of culture, alchemy, and devotion, while still being clear, easy to use, and navigate. We started with an interactive e-book, followed by a hardcover album and handy coffee cards with simple recipes. That way, everyone can pick the format that best suits their needs.
Illustrations
We created dozens of dedicated illustrations that evoked the feeling of getting into a magic creed.
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