Dzika – indoor playgroung inviting kids to go wild

DZIKA
(The Wild One)

indoor playgroung
inviting kids to go wild

In the world of montessori driven wooden indoor playgrounds, we created wild, layered, colorfull space, ready to be discovered by "the wild ones".

Scope of Work:

RESEARCH

VISUAL IDENTIFICATION
-> Logo & Key Visual
-> Illustration
-> Typeface

IMPLEMENTATION
-> Flyers, Loyalty cards
-> Menu & menuboards
-> Additional offers

INTERIOR ALTERATION
-> consulting
-> dedicated wall decorations
-> the tree installation

SIGNAGE & WAYFINDING

SOCIAL MEDIA templates

We asked ourselves: Can we create a wild world inspired by building blocks and kids’ drawings?

Starting with a logotype, we created the whole typeface, then translated this idea into simplified shapes that represented animals in the jungle. We used these two concepts to fill the space with colourful stories.

The identity extends beyond graphics, unfolding into space — where the interior becomes the brand’s primary form of communication.

Through art direction and interior consultations, we shaped a dialogue between identity, objects, and environment. We designed wallpapers, wall stickers, plywood 3d animals and objects, wayfinding, jungle like menu boards, wayfinding, primal logo on a cafeteria area… and the main tree.

The biggest problem became the biggest statement.

We were faced with a problem: a huge structural column right in the centre of the playground. Instead of hiding it, we turned it into the central tree of the jungle. Its branches extend overhead, integrating the necessary infrastructure into a single, recognisable brand element.