Shavy S*ar
making your private business sexy
Shaving our bodies still is a tabu topic. We don’t talk about it... we are ashamed of hairy legs, armpits and intimate parts. We decided to build a brand around this tabu and approach the topic with openness, inclusivity, and confidence.
Scope of work:
RESEARCH
-> Market analysis in Poland and abroad
-> Defining niche
-> Defining focus groups
VISUAL STRATEGY
VISUAL IDENTITY
-> Logo
-> Key Visual
-> Tone of voice
COPYWRITING
PACKAGING
CREATIVE DIRECTION
->Photo & Video art direction
-> Implementation management
-> Consulting
IMPLEMENTATION
-> Social media design
-> Animations
-> E-commerce design
We wanted to empower individuals to embrace their bodies without shame. So we’ve created, expressive, vibrant brand.
Designed a visual identity that speaks to both men and women, prioritising comfort, precision, and freedom. The brand encourages self-expression and authenticity, making intimate grooming a part of everyday self-care, free of judgment.
packaging
We called it TRIMMER FOR GIRLS / BOYS – direct, intentional. No beating around the bushes.
Straight forward descriptions symbolises brand’s transparent approach. The packaging was designed to be discovered inside out. Playing on color blocking, hidden messages, fun manual and cheeky copywriting.
The two trimmers are easy to differentiate thanks to their distinct colour coding.
branding placement
wholesale packaging
We knew that photoshoot would be crucial to make brand visible and memorable. We’ve collaborated with tremendous Flamboys Studio & Mateusz Zielonka to create image like no other brand out there. Still in the same spirit of acceptance, diversity & fun.
Shavy Star trimmers are sold online, so the brand naturally lives in the digital space.
Instagram is our main sales and communication channel, matching the habits and vibe of our audience.
We made the content on social media fun, and easy to connect with. It also gave us a base to start working with UGC’s who genuinely want to be part of the community and share their own stories.
E-commerce was just as important. We designed the UX and interface to feel smooth and intuitive, while keeping the whole experience aligned with the brand’s values—freedom, confidence, and staying real.
hello@widok.studio
